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Lessons Learned from the Amazon Shopping Experience

• The focus of an e-commerce site should be product search and online buying.
• Whenever possible, content should be unique for each user.
• Create sales incentives by giving “Why shop with us” reminders.
• Give products as much exposure as possible.
• Don’t make the user feel as some  products/services are being forced on them.
• Make important sections easily accessible at the appropriate time.
• Make the shopper feel comfortable and in control at all times.